Brand Development Package Tiers

Building an Authentic Vision through Intentional Focuses

A comprehensive foundational consultation designed for entrepreneurs launching their first brand, grounded in authentic perspectives and intentional design.

TIER 1: INITIATION PACKAGE 

For brands just beginning their journey

Duration: 4 weeks | Deliverables:

  • Brand Philosophy Discovery Session (2 hours): Deep-dive conversation to uncover your authentic vision, values, and why you're starting this brand

  • Authenticity Audit Worksheet: Self-guided framework to identify your genuine perspective vs. trend-following impulses

  • Vision Parameters Document: 1-page distilled statement of your design philosophy, core values, and non-negotiables

  • Competitive Landscape Overview: How your authentic vision positions you in the market

  • Next Steps Roadmap: Clear path forward—what to focus on first

Outcome: Solid foundation and clarity on your brand's authentic direction

Best For: First-time founders, designers pivoting to their own brand, anyone needing foundational clarity before investing further

TIER 2: FOUNDATION PACKAGE

For emerging brands ready to define their vision

Duration: 8 weeks | Deliverables:

  • Brand Philosophy Workshop (1:1 discovery session)

  • Authenticity Audit: Identifying your genuine perspective vs. trend-following

  • Vision Parameters Document: Your design philosophy, values, and non-negotiables

  • Market Positioning Strategy: How your authentic vision differentiates you

  • Initial Design Direction Mood Board (informed by your philosophy)

  • Bonus: 2 check-in calls to refine direction

Outcome: Clear brand foundation and design direction grounded in authenticity

Best For: Brands ready to move from concept to visual identity

TIER 3: STRATEGIC PACKAGE 

For brands ready to build systems and community

Duration: 12 weeks | Deliverables:

  • Everything in Foundation, plus:

  • Circular Design Integration Workshop: How to embed sustainability into your core vision (not as an afterthought)

  • Community Bridging Strategy: Identifying your community, how you serve them, and how they co-create with you

  • Production & Supply Chain Alignment: Ensuring manufacturing partners align with your philosophy

  • Brand Identity System: Logo, color palette, typography, and visual language rooted in your vision

  • Launch Strategy: Go-to-market plan that reflects your authentic positioning

  • 4 Weeks of Implementation Support: Guidance as you begin production

Outcome: Complete brand system ready for launch, with circular and community elements embedded

Best For: Brands ready to launch with a complete, intentional system

TIER 4: PREMIUM PACKAGE 

For brands committed to moving culture forward

Duration: 12 months (ongoing) | Deliverables:

  • Everything in Strategic, plus:

  • Quarterly Strategy Sessions (4 per year): Ongoing guidance as you navigate trends while holding your vision

  • Community Co-Creation Program Design: Framework for involving your community in design/production decisions

  • Circular Economy Model Development: Custom circular business model (rental, resale, repair, upcycling, etc.)

  • Cultural Impact Measurement: Tracking how your brand influences culture and resists conformity

  • Scaling Strategy: How to grow without losing authenticity

  • Crisis/Trend Navigation Support: How to stay true to vision when trends shift

  • Exclusive Access: Direct consultation on design decisions, partnerships, and strategic pivots

  • Monthly Check-ins: Ongoing support and accountability

Outcome: A thriving brand that authentically moves culture forward while building community and circular systems

Best For: Brands with serious investment and commitment to long-term cultural impact

CONSULTING FRAMEWORK

Core Principles:

  1. Authenticity First - All decisions filtered through genuine vision, not external trends

  2. Vision + Reality Balance - Art grounded in modern lifestyle and market realities

  3. Intentional Design - Every element serves your philosophy and community

  4. Circular by Design - Sustainability embedded in business model, not bolted on

  5. Community as Co-Creator - Clients and community shape the brand evolution

  6. Cultural Resistance - Help brands resist conformity and maintain "free mind" identity